Aviva — Brand site redesigned

As Creative Director, I led the design and development of Aviva Canada’s new national website, aligning it with the company’s updated global brand standards. The project included end-to-end content strategy, UX planning, and the creation of a dedicated broker portal to better serve B2B partners. Focused on performance and usability, the new experience guided users along a clear conversion path—making it easier for consumers to engage and for brokers to operate efficiently within a unified, scalable digital ecosystem.