Aviva — Charged for Change

Partnering closely with Aviva’s sustainability and marketing teams, I helped name and position the nationwide EV charging initiative as “Charged for Change”, capturing both the action of powering up and Aviva’s commitment to a low-carbon future. Through collaborative workshops, we distilled the program’s mission into a concise, memorable brand that resonates with eco-conscious drivers and reinforces Aviva’s leadership in sustainable innovation.

Building on Aviva’s refreshed palette and typographic style, I designed a flexible graphic system—featuring a dynamic “power bolt” icon, secondary green-teal accents, and modular signage templates—that brings consistency and clarity to over 50 charging sites from coast to coast. The resulting toolkit ensures seamless deployment across varied station types (wall-mounts, kiosks, canopies), turning each location into a branded touchpoint that elevates customer experience, strengthens Aviva’s environmental credibility, and visibly powers real-world change.