Bell — Winter fun

For Bell’s Winter campaign, we set out to remind consumers of the magic and anticipation that comes with unboxing a new device—especially when it runs on Canada’s fastest network. As Creative Director, I helped develop a visual world anchored in the snowglobe—a playful yet elegant winter icon that evoked childlike wonder. The concept paired the latest smartphones with Bell’s network superiority, making emotional resonance and performance the hero of the season.