ISA B2B Awareness campaigns

How do you promote a partnership and build long lasting value? We created targeted LinkedIn content, landing pages, and a video series to tell ISA’s story. Campaigns focused on audience segmentation, lead conversion, and performance tracking. The initial LinkedIn campaign delivered strong results, prompting two more campaigns with new videos, CPL-specific landing pages, and partner pages on the client’s main site. We’ve refined our messaging based on previous insights to boost engagement and drive more qualified leads. I led the creative and art direction for ISA Cybersecurity’s B2B awareness campaign, designed to boost brand visibility and trust within enterprise IT and security circles. The campaign aimed to position ISA as a leading cybersecurity partner through digital-first messaging, sharp visual storytelling, and a professional tone suited for C-suite and technical audiences. Our integrated approach helped convey complex offerings with clarity and credibility across web, social, and thought leadership channels.