MDBriefcase B2B Awareness campaigns

Brand site redesign and awareness campaign. As Creative Director, I led the B2B awareness campaigns for MDBriefCase, focused on rebuilding platform trust, improving visibility, and re-engaging healthcare professionals. Our discovery process revealed critical issues with audience segmentation and user insight. Through a highly targeted approach—including SEO, LinkedIn, and retargeting—we launched sequential storytelling to reach doctors, pharmacists, and nurses. The result: over 6,000 new sign-ups, increased content completion rates, and strong YoY growth.