




Midea Brand site design and campaign media
I provided creative direction for a high-impact brand campaign for Midea, one of the world’s largest appliance manufacturers. The goal was to elevate the brand’s presence in the Canadian market with a bold, modern campaign that communicated performance, reliability, and innovation. I led the development of integrated creative assets that spanned digital, social, and retail, all anchored in a refreshed visual identity and strategic messaging.
Client
Midea Canada
Services
Creative Direction, Art Direction, Design
Sector
Household Appliances, Electrical Equipment