Synthesis Brand development and design system

Synthesis came to me with a name—but no brand. As brand strategist, creative director, art director, and designer, I developed a modern, strategic identity that reflected the company’s focus on business transformation through data, analysis, and intuition. From crafting the brand narrative to building a scalable design system, I shaped a cohesive visual and verbal language that defined the tone, typography, logo, and colour system. The result was a distinctive brand platform and website that aligned with the company’s mission and fueled client engagement and growth.