Toshiba Brand site redesign

How to launch an established Global brand into a major market? In a market already saturated with consumer appliance brands, how do you introduce a recognized global leader that has no presence? How do you launch a digital presence, with categories that they are not known in, educate users and make meaningful connections to build brand awareness that can be measured as conversion into sales? I led the creative and art direction for Toshiba’s brand site redesign, with the objective of elevating their digital presence and aligning the platform with their evolving brand identity. The project focused on delivering a clean, intuitive user experience that reflected Toshiba’s innovation-first positioning. By translating brand values into a cohesive visual language, the new site reinforced credibility with enterprise and consumer audiences alike.