Tag: Aviva Canada

Aviva Canada Rebrand – Creative Direction & Strategy

Posted on by steven
Aviva’s global rebrand aimed to modernize its presence across all markets—but Canada couldn’t wait for the full playbook. As Creative Director, I led the development of a comprehensive, flexible identity system that respected the global vision while meeting local market needs. We delivered everything from category-level sub-branding to toolkits for internal, B2B, and B2C communications—helping Aviva Canada reintroduce itself with clarity, confidence, and relevance.

Aviva — Brand site redesigned

Posted on by nate
As Creative Director, I led the design and development of Aviva Canada’s new national website, aligning it with the company’s updated global brand standards. The project included end-to-end content strategy, UX planning, and the creation of a dedicated broker portal to better serve B2B partners. Focused on performance and usability, the new experience guided users along a clear conversion path—making it easier for consumers to engage and for brokers to operate efficiently within a unified, scalable digital ecosystem.