As Creative Director in Toronto, I led the York Capital Rebrand, refreshing the identity of this 30-year-old investment firm. Centered on the Solidus, our concept translated legacy and modern strategies into a cohesive design system and brand experience.
Month: June 2025
HUB marketing support
Various B2C & B2B marketing support
Moderna LMS site design and Marketing support
As Creative Director, Art Director, and Designer, I led the design and support of Bench 2 Practice—Moderna’s learning management platform created to support physicians in addressing vaccine hesitancy. The goal was to empower providers with trusted, brand-neutral content and interactive tools, not to promote a product. Working with Insurgency, we developed a clear information architecture, executed responsive UX and UI design, and produced custom animations to model real-world conversations. Bench 2 Practice has driven strong early engagement through thoughtful storytelling and physician-first functionality.
Synthesis Brand development and design system
Synthesis came to me with a name—but no brand. As brand strategist, creative director, art director, and designer, I developed a modern, strategic identity that reflected the company’s focus on business transformation through data, analysis, and intuition. From crafting the brand narrative to building a scalable design system, I shaped a cohesive visual and verbal language that defined the tone, typography, logo, and colour system. The result was a distinctive brand platform and website that aligned with the company’s mission and fueled client engagement and growth.