Tag: Creative Direction Canada

Horizon ETF funds

Posted on by steven
Horizons ETF Management needed to create a series of introductory videos promoting a new lineup of ETF funds in the Canadian market and I stepped up to lead the creative and art direction and production. This campaign introduced offerings including HPR, HAC, HXCN, ETHI, HAD, HXS, HMMJ, HAL, HAXT, HAF, HBB, HLPR, HSAV, HULC AND HXH each targeted toward informed retail investors and financial professionals. My role was to ensure each video translated complex financial products into accessible and engaging visual narratives, helping Horizons stand out in a competitive ETF landscape.

Synthesis Brand development and design system

Posted on by steven

Synthesis came to me with a name—but no brand. As brand strategist, creative director, art director, and designer, I developed a modern, strategic identity that reflected the company’s focus on business transformation through data, analysis, and intuition. From crafting the brand narrative to building a scalable design system, I shaped a cohesive visual and verbal language that defined the tone, typography, logo, and colour system. The result was a distinctive brand platform and website that aligned with the company’s mission and fueled client engagement and growth.