Horizon ETF funds
Horizons ETF Management needed to create a series of introductory videos promoting a new lineup of ETF funds in the Canadian market and I stepped up to lead the creative and art direction and production. This campaign introduced offerings including HPR, HAC, HXCN, ETHI, HAD, HXS, HMMJ, HAL, HAXT, HAF, HBB, HLPR, HSAV, HULC AND HXH each targeted toward informed retail investors and financial professionals. My role was to ensure each video translated complex financial products into accessible and engaging visual narratives, helping Horizons stand out in a competitive ETF landscape.