Jones Soda
Faced with widespread political disillusionment during the 2020 U.S. election, Jones Soda turned protest into participation. As Creative Director, I led the brand’s “Stick It to the Man!” campaign—an unapologetic call for voters to reclaim their voice through an irreverent, user-led mock election. With its grassroots following and transparent personality, Jones challenged fans to nominate their own “wild card” candidates and vote alongside the real election. The campaign was built around rebellion, community, and freedom of thought—perfectly aligning with the spirit of the brand and its fiercely independent audience.