Aviva’s global rebrand aimed to modernize its presence across all markets—but Canada couldn’t wait for the full playbook. As Creative Director, I led the development of a comprehensive, flexible identity system that respected the global vision while meeting local market needs. We delivered everything from category-level sub-branding to toolkits for internal, B2B, and B2C communications—helping Aviva Canada reintroduce itself with clarity, confidence, and relevance.
Various videos developed. From Digital campaigns to Experiential and Events support to HR recruitment.
Horizons ETF Management needed to create a series of introductory videos promoting a new lineup of ETF funds in the Canadian market and I stepped up to lead the creative and art direction and production. This campaign introduced offerings including HPR, HAC, HXCN, ETHI, HAD, HXS, HMMJ, HAL, HAXT, HAF, HBB, HLPR, HSAV, HULC AND HXH each targeted toward informed retail investors and financial professionals. My role was to ensure each video translated complex financial products into accessible and engaging visual narratives, helping Horizons stand out in a competitive ETF landscape.
A brief glimpse of a boy’s determination to succeed on the basketball court and his drive to accomplish his goals.
The power of a dream is what permeates and inspires all the work at HONDA. Building on this idea insight and HONDA’s Racing dreams, the TV spots are meant to show how the excitement of driving can infect us all and inspire us to dream to greater heights. The spots follow 3 woman in the course of their natural day and the story of how random encounters lead to the sharing of an inspiring dream.
For Bell’s Winter campaign, we set out to remind consumers of the magic and anticipation that comes with unboxing a new device—especially when it runs on Canada’s fastest network. As Creative Director, I helped develop a visual world anchored in the snowglobe—a playful yet elegant winter icon that evoked childlike wonder. The concept paired the latest smartphones with Bell’s network superiority, making emotional resonance and performance the hero of the season.
