As Creative Director in Toronto, I led the York Capital Rebrand, refreshing the identity of this 30-year-old investment firm. Centered on the Solidus, our concept translated legacy and modern strategies into a cohesive design system and brand experience.
Tag: Steven Savicky Portfolio
HUB marketing support
Various B2C & B2B marketing support
Moderna LMS site design and Marketing support
As Creative Director, Art Director, and Designer, I led the design and support of Bench 2 Practice—Moderna’s learning management platform created to support physicians in addressing vaccine hesitancy. The goal was to empower providers with trusted, brand-neutral content and interactive tools, not to promote a product. Working with Insurgency, we developed a clear information architecture, executed responsive UX and UI design, and produced custom animations to model real-world conversations. Bench 2 Practice has driven strong early engagement through thoughtful storytelling and physician-first functionality.
Synthesis Brand development and design system
Synthesis came to me with a name—but no brand. As brand strategist, creative director, art director, and designer, I developed a modern, strategic identity that reflected the company’s focus on business transformation through data, analysis, and intuition. From crafting the brand narrative to building a scalable design system, I shaped a cohesive visual and verbal language that defined the tone, typography, logo, and colour system. The result was a distinctive brand platform and website that aligned with the company’s mission and fueled client engagement and growth.
FCA brand sites redesigned
I provided creative direction across a broad portfolio of automotive brands including Dodge, Jeep, Ram, and Chrysler. The work involved elevating brand consistency across product tiers and dealer communications while delivering marketing that reflected each brand’s personality. From campaign development to retail alignment, the goal was to ensure every touchpoint expressed a cohesive and confident brand voice.
Mercedes-Benz Dealer sites redesigned
Mercedes-Benz Canada needed a unified digital platform that could support over 120 dealerships nationwide—solving for inconsistent user experiences and backend inefficiencies. Through customer interviews, platform planning, and CMS research, we developed a scalable, centrally managed system with built-in flexibility for local dealership customization. The result: a cohesive national presence that delivers both operational efficiency and consistent, premium brand experiences.
Blackberry — Be Bold
Provide the BB user with a completely bespoke user experience. Target key markets in the U.S. and Canada and provide BB users with offers, events and experiences that only BlackBerry can offer. Integrated campaign involving print, OOH, digital, social media and XM. The whole campaign revolved around “friending” other BB devices. The unique BB bar code was leveraged in all communications in order to “friend” users on BBM (BlackBerry Messenger). Once acquired, users would receive an immediate BBM with a welcome, thanks and an offer. Over time BB would develop real-time relationships over BBM, provide special offers and pick winners for ultimate bespoke BB experiences. Relationships with major airlines, boutique hotels, the NBA and market specific venues were developed and leveraged to provide users with 1-off experiences. Associate Creative Director for Miami launch, supporting co-ACD New York launch.
Bell — Winter fun
For Bell’s Winter campaign, we set out to remind consumers of the magic and anticipation that comes with unboxing a new device—especially when it runs on Canada’s fastest network. As Creative Director, I helped develop a visual world anchored in the snowglobe—a playful yet elegant winter icon that evoked childlike wonder. The concept paired the latest smartphones with Bell’s network superiority, making emotional resonance and performance the hero of the season.
Aviva — Brand site redesigned
As Creative Director, I led the design and development of Aviva Canada’s new national website, aligning it with the company’s updated global brand standards. The project included end-to-end content strategy, UX planning, and the creation of a dedicated broker portal to better serve B2B partners. Focused on performance and usability, the new experience guided users along a clear conversion path—making it easier for consumers to engage and for brokers to operate efficiently within a unified, scalable digital ecosystem.
Nissan — Autoshow contests
Autoshow app.